Kennesaw, GA (May 2, 2022) — The City of Kennesaw is excited to launch place branding for the Downtown Kennesaw area!
Downtown Kennesaw has been on the move – attracting new development, building new parks and public spaces and playing host to a growing variety of community events. The goal of a unique and authentic brand identity is to help establish Downtown Kennesaw as a standalone destination providing it with a vital sense of self to carry its story into the community with greater impact. The downtown branding reflects the vibrancy, forward focus, variety and the hometown feel of Downtown Kennesaw.
The artisan-inspired logo captures the diversity and excitement that is Downtown. The colorful background accentuates the variety available Downtown with a subtle nod to Kennesaw Mountain and Little Kennesaw Mountain as the backdrop of the city. Two custom typefaces blend the character of a historic district with a decidedly modern feel striking a timeless balance that celebrates the place itself.